Values
Grounded in service to people and planet, our values guide every decision—what we make, how we make it, and who we partner with—rooted in sustainability, advocacy, and social justice. These aren’t add-ons; they are the foundation of how we operate. It all began in 2004 with a single 12 oz cup made from bagasse, the fiber left over from sugarcane processing. We knew a cup couldn’t change the world, but it pointed to systems in need of transformation; waste, extraction, and overconsumption. Today, we design smarter products, choose materials with care, operate with integrity, and direct our giving to grassroots solutions tackling social and environmental challenges. While compostables aren’t a perfect fix, they represent a meaningful step away from single-use plastics, especially when made from renewable resources and paired with the right infrastructure. That’s why we invest in innovation, push for better composting systems, and support policies that move us toward circularity. We also recognize that sustainability is inseparable from justice, prioritizing giving to communities most impacted by environmental harm and often excluded from traditional funding. Through it all, we remain accountable to the values we were founded on.